App Tracking Link Builder

    Tracking app download campaigns can be an absolute nightmare of URL encoding and platform-specific formats. Paste your app link below, and we'll instantly generate the perfectly formatted & encoded Apple App Store or Google Play Store URLs for you—no developer required.

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    App Store or Play Store URL

    Just paste your raw link to App Store or Google Play. We'll automatically detect the platform and handle the messy URL-encoding for you.

    Generated URL

    Fill out the fields to generate your tracking link...

    iOS vs Android Campaign Tracking Explained

    Apple App Analytics

    Apple completely ignores standard UTM parameters. Instead, they use a proprietary attribution system via App Store Connect.

    • Provider Token (pt) Required. This identifies your App Store Connect account.
    • Campaign Token (ct) Required. The name of your campaign (max 40 chars).
    • Media Type (mt=8) Hardcoded to 8 globally to signify an iOS app link.

    Google Play Referrer

    Google Play supports standard UTMs, but they cannot be placed directly in the main URL query string.

    • The Referrer Parameter All UTMs must be nested inside a single `referrer` parameter.
    • URL Encoding Essential! Because the UTMs are inside another parameter, their = and & symbols must be encoded as %3D and %26. Our builder handles this automatically to prevent broken tracking.

    Frequently Asked Questions

    Validate existing iOS Links

    Already have an App Store link? Run it through our inspector to catch errors.

    Validate Play Store Links

    Check your encoded referrers for missing or unencoded UTM parameters.