Standardize EveryCampaign & Tracking Link
Verify marketing syntax and prevent attribution loss before launch. Inspect, validate, and build clean tracking URLs for GA4, iOS App Store, and Google Play.
| Parameter Key | Value | Actions |
|---|---|---|
| utm_source | google(6 chars) | |
| utm_medium | cpc(3 chars) | |
| utm_campaign | summer_promo(12 chars) | |
| utm_content | hero_cta(8 chars) |
Precision Campaign Tracking
Standardize your attribution syntax across every marketing channel. Check and build verified links for Google Analytics (GA4), Google Play, and App Store campaigns.
Free UTM Builder
Create perfectly formatted tracking URLs for GA4, Facebook, and Email in seconds.
Bulk UTM Checker
Validate and check up to 50 URLs at once. Generates a detailed CSV report for your monthly audits.
Redirect Tracer
Ensures your marketing link leads to the final destination without losing tracking parameters.
Technical SEO & Metadata
Extract accurate signals, inspect JS-rendered DOM hierarchies, and validate social cards with our professional suite of On-Page SEO tools.
Conversion Rate Optimization
Identify psychological friction points and generate testable hypotheses with our Conversion Analysis suite.
Technical Attribution Reference
Standardized parameters, casing rules, and channel groupings required for flawless analytics ingestion across GA4 and App Stores.
GA4 UTM Parameter Matrix
Google Analytics 4 Schema & Channel Grouping Rules
| Parameter | Requirement | GA4 Recommended Example |
|---|---|---|
| utm_source | Required | google, newsletter, meta |
| utm_medium | Required | cpc, email, paid_social |
| utm_campaign | Required | summer_sale, lead_gen_q3 |
| utm_id | Optional | ad_9821, camp_402 |
| utm_term | Optional | running_shoes, crm_tool |
| utm_content | Optional | hero_cta, carousel_v2 |
utm_source=Google and utm_source=google as separate rows. Always use lowercase values to prevent data fragmentation.Mobile App Attribution
Apple App Analytics vs Google Play Referral Token
| Store Platform | Parameter Schema | Encoding & Limit |
|---|---|---|
| Apple App Store | pt=[ProviderToken]&ct=[CampaignToken]&mt=8 | ct limit: 40 chars, alphanumeric + _ - |
| Google Play Store | referrer=utm_source%3D...%26utm_medium%3D... | URL-encoded string inside referrer key |
| Universal Link | https://app.example.com/promo?utm_source=... | Direct app opening via AASA / assetlinks.json |
See it in Action
Watch our quick guide on how to effectively use the UTM Validator for your campaigns.
Never Launch a Broken Tracking Link Again
Active Error Detection
The extension icon turns red automatically if the page you're viewing contains invalid UTM parameters or case inconsistencies.
Live Social Previews
Instantly verify how your URL metadata renders on Google, Facebook, LinkedIn, and X before publishing.
Right-Click Audit Shortcuts
Right-click any link or page to inspect parameters or run comprehensive technical audits on demand.
Frequently Asked Questions
Learn more about campaign tracking and how to get the most out of your data.